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Social marketing for digital transformation: digitalizing social action for the development of women at risk of exclusion
(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2020)
Acceso abierto
The third sector, key to social and personal development, needs to evolve and adapt to the technological revolution and digitalization that accelerated due to the global pandemic of COVID-19. Social marketing offers ...
Student commitment to technology in times of COVID–19: public universities in southern Peru during the bicentenary of independence
(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2021)
Acceso abierto
Peru was no different to any other country in having to tackle Covid-19, but it did as it was preparing to celebrate the bicentenary of its independence. Great changes therefore had to be made to the celebrations as well ...
Determining factors of the intention to adopt fintech services by micro and small business owners from Chiclayo, Peru
(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2021)
Acceso abierto
The objective of this research was to determine the factors that influence the intention to adopt fintech services by micro and small business owners from Chiclayo; for this purpose, an applied quantitative study was carried ...
Brand ambassador and customer patronage of FMCGs: mediating effect of advertisement believability
(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2021)
Acceso abierto
The market for fast-moving consumer goods (FMCGs) in the Nigerian food and beverage industry has been inundated with a massive amount of promotional messages. These messages have resulted from intense competition and rivalry ...
Analysis of product mix, capacity release, and utilities
(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2021)
Acceso abierto
The objective of the article is to present the design and application of a technique based on the Cost - Volume - Benefit method, in order to have economic - financial information of the right mix of products that allows ...
Does Machiavellian leadership of HODs hinder university teachers’ creativity? A moderated-mediation model
(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2021)
Acceso abierto
Machiavellian leadership, an emerging form of toxic leadership, has been noticed to have serious negative effects on organizations. Thus, expanding the literature on dark styles of leadership, this study specifically ...
Barriers to innovation: experience of Ecuadorian small and medium entreprises
(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2021)
Acceso abierto
The innovation barriers to small and medium-sized enterprises affect their innovative process and influence their company development. In this empirical work, we analyze the cost, market, and knowledge barriers that impede ...
Measurement of intrapreneurial behavior in Mexican trade sector companies
(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2021)
Acceso abierto
Currently, the topic of entrepreneurship seeks to understand entrepreneurial activity and the factors behind the generation of entrepreneurial activities. However, during the last decade a new construct known as corporate ...