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dc.contributor.authorTorres Torres, Camila Dayanna
dc.contributor.authorPatiño Maussa, Andrés Juan
dc.contributor.authorGómez-Bayona, Ledy
dc.date.accessioned2024-01-25T15:16:04Z
dc.date.available2024-01-25T15:16:04Z
dc.date.issued2023
dc.identifier.urihttps://hdl.handle.net/11354/4149
dc.identifier.citationTorres Torres, C. D., Patiño Maussa, A. J., & Gómez-Bayona, L. (2023). Revolutionizing marketing: Unveiling the quantum theory of consumer engagement. Journal of Business, 15(1), 63-82. https://doi.org/10.21678/jb.2023.2236es_PE
dc.description.abstractMarketing is a discipline that takes place in the transformation of an idea or visualization of how a business takes place in the market, being almost the perfect analysis of every little detail that can lead you to find those troubles that can be damaging to the business; must help potentialize the product or service marketing is probably the most competitive relationship in the market. This is because of the evaluation of competitors that we have to develop to perform a robust marketing plan and how this can be projected as if it was a fundamental part of the market, saying that far away from trying to convince a client to buy a product, is how emotionally and neurologically examined are being society, to be manipulated into believing these ideas that have been sold to them by the media, government, influencers and even economic status. The article aims to understand how companies manipulate customers into buying not just a product but also the client experience. It compiles global companies' experiences, starting from customer comments to data analysis and Neuromarketing strategies implemented by companies, governments, and states to formulate their plans and achieve their desired markets. Marketing is no longer just a tool, but a vital component in any market.es_PE
dc.formatapplication/pdfes_PE
dc.language.isoenges_PE
dc.publisherUniversidad del Pacífico. Facultad de Ciencias Empresarialeses_PE
dc.relationhttps://revistas.up.edu.pe/index.php/business/article/view/2236/1698
dc.relation.ispartofhttps://doi.org/10.21678/2078-9424es_PE
dc.rightsinfo:eu-repo/semantics/openAccesses_PE
dc.rightsAtribución 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.es*
dc.subjectMarketinges_PE
dc.subjectNeuromarketinges_PE
dc.subjectComportamiento del consumidores_PE
dc.titleRevolutionizing marketing: unveiling the quantum theory of consumer engagementes_PE
dc.typeinfo:eu-repo/semantics/articlees_PE
dc.identifier.doihttps://doi.org/10.21678/jb.2023.2236
dc.publisher.countryPEes_PE
dc.type.versioninfo:eu-repo/semantics/publishedVersiones_PE
dc.subject.ocdehttp://purl.org/pe-repo/ocde/ford#5.02.04es_PE


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