Plan estratégico de la empresa Mega en el mercado europeo para el periodo 2023-2027

Abstract

Plan estratégico de la empresa Mega en el mercado europeo para el periodo 2023-2027 La empresa automotriz Mega que opera en Alemania, con la experiencia adquirida desde el 2011, decide concentrar sus esfuerzos en el diseño y fabricación de un solo vehículo, atendiendo a la nueva realidad por la que pasa el mundo, así como a las preferencias de sus clientes. Así, Mega decide entrar a la fabricación de vehículos deportivos eléctricos para el periodo 2023-2027. Esta decisión nace a raíz de que en los últimos años se pudo apreciar que el producto estrella de la empresa fue el vehículo Sport, por el que es reconocida en la primera región en la que comenzó sus operaciones, y el cambio a eléctricos debido a que tanto la legislación europea como la tendencia del mundo va por el cuidado del medio ambiente. En ese sentido, la empresa se dirige hacia lo que considera es el futuro del mercado automotriz, contando con sólidas estrategias de Operaciones, Marketing, Recursos Humanos y Responsabilidad Social, así como estrategias Financieras, habiendo estimado que el mercado de vehículos deportivos eléctricos tendrá una buena acogida y al mismo tiempo significará un crecimiento para la empresa y los demás stakeholders.

The automotive company Mega with operations in Germany, with the experience acquired since 2011, decides to concentrate its efforts on the design and manufacturing of a single vehicle. In this way, with the experience obtained in previous periods, the company decides to concentrate our efforts in the design and manufacturing of a single vehicle, taking into account the new reality that the world is going through, as well as the preferences of its customers. Thus, Mega decides to enter the manufacturing of electric sports vehicles for the period 2023-2027. This decision arose from the fact that in recent years it could be seen that the company's star product was the Sport vehicle, for which it is recognized in the first region in which it began its operations, and the change to electric because Both European legislation and the world trend are towards caring for the environment. In this sense, the company is heading towards what it considers to be the future of the automotive market, with solid Operations, Marketing, Financial, Human Resources and Social Responsibility strategies, having estimated that the electric sports vehicle market will be well received and at the same time, it will mean growth for the company and other stakeholders. This plan was compared with a projection where the previous business model was maintained where we had four business units and growth in the European automotive market was considered. Through the discounted cash flow method, a growth in cash flows of more than 400 million euros was identified by 2027 with a positive NPV and IRR, which indicates that the proposed strategic plan is viable.