Browsing Journal of Business by Subject "Innovaciones tecnológicas"
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Social marketing for digital transformation: digitalizing social action for the development of women at risk of exclusion
(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2020)The third sector, key to social and personal development, needs to evolve and adapt to the technological revolution and digitalization that accelerated due to the global pandemic of COVID-19. Social marketing offers ...Acceso abierto