Browsing Revistas by Author "Issa, Binta Oziohu"
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Brand ambassador and customer patronage of FMCGs: mediating effect of advertisement believability
Mustapha, Yusuf Ismaila; Issa, Binta Oziohu (Universidad del Pacífico. Facultad de Ciencias Empresariales, 2021)The market for fast-moving consumer goods (FMCGs) in the Nigerian food and beverage industry has been inundated with a massive amount of promotional messages. These messages have resulted from intense competition and rivalry ...Acceso abierto