Browsing Revistas by Subject "Marketing social--Argentina"
Now showing items 1-2 of 2
Consumer perceptions of B corporations, purpose-driven brands and cause-related marketing campaigns: Knowledge, acceptance and appreciation at the time of purchase (Universidad del Pacífico. Facultad de Ciencias Empresariales, 2020-12)For the Argentine case, studies that identify increasing implementation of three major CSR triple-impact strategies—B corporations, purpose-driven brands and marketing, and cause-related marketing—focus predominantly on ...Acceso abierto
Social marketing for digital transformation: digitalizing social action for the development of women at risk of exclusion (Universidad del Pacífico. Facultad de Ciencias Empresariales, 2020)The third sector, key to social and personal development, needs to evolve and adapt to the technological revolution and digitalization that accelerated due to the global pandemic of COVID-19. Social marketing offers ...Acceso abierto