Browsing by Author "Barrio García, Salvador del"
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Value co-creation in ecotourism: finding solutions in a digital era
Hernández-López, Laura; Barrio García, Salvador del (Universidad del Pacífico. Facultad de Ciencias Empresariales, 2018)This study aims to identify the main actors in the ecotourism online value co-creation ecosystem. With the ever-increasing demand to which the ecotourism sector has been subject in recent years, there is a need for business ...Acceso abierto