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    Cortez, Rafael (1)
    Yalonetzky, Gastón (1)SubjectBolivia (1)Evaluación de impacto (1)Mercadeo social (1)Micronutrientes (1)
    Mujeres en edad fértil (1)
    Nutrición (1)Publicidad (1)... View MoreDate Issued2001 (1)


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    Mercadeo social y consumo de micronutrientes en Bolivia: el caso de Vitaldía 

    Cortez, Rafael; Yalonetzky, Gastón (Universidad del Pacífico. Centro de Investigación, 2001-07)
    Acceso abierto
    Social marketing means the designing and implementation of strategies aimed at promoting an idea or supporting a certain consumer behavior with philanthropic purposes. Ultimately, it seeks to fostering a consumer choice ...

    Contacto:  repositorio@up.edu.pe


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