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    • Mercadeo social y consumo de micronutrientes en Bolivia: el caso de Vitaldía 

      Cortez, Rafael; Yalonetzky, Gastón (Universidad del Pacífico. Centro de Investigación, 2001-07)
      Social marketing means the designing and implementation of strategies aimed at promoting an idea or supporting a certain consumer behavior with philanthropic purposes. Ultimately, it seeks to fostering a consumer choice ...
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