• Marcas globales: una breve revisión 

      Hernani Merino, Martín; Montero Santos, Gladys Rossana (Universidad del Pacífico. Facultad de Ciencias Empresariales, 2014)
      La globalización de los mercados ha colocado a las marcas globales como actores centrales en los ámbitos económico, cultural y psicológico; la evidencia está en todas partes (Özsomer, Batra, Chattopadhyay & Hofstede, 2012). ...
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    • Recovery satisfaction construct and construct-related: assessment measurement from item response theory 

      Hernani Merino, Martín; Isabella, Giuliana; Tarazona Vargas, Enver Gerald; Mazzon, José Afonso (Universidad del Pacífico. Facultad de Ciencias Empresariales, 2019-12)
      Researchers have explored the antecedents and consequences of recovery satisfaction by creating, improving or using scales. However, scales should be invariant among contexts and cultures. Using item response theory, a ...
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    • The teacher as a source of student inspiration: a qualitative study in a business school 

      Mayorga Gutiérrez, David; Hernani Merino, Martín; Yompian, Mariana (Universidad del Pacífico. Facultad de Ciencias Empresariales, 2023)
      Teachers are an important source of inspiration for their students. Although educational research considers inspiration to be an important motivational construct that generates positive results for students, the different ...
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    • Validation of a scale for the evaluation of the dimensions of short break tourist destination 

      Hamann, Antonieta; Hernani Merino, Martín; Tarazona Vargas, Enver Gerald (Universidad del Pacífico. Facultad de Ciencias Empresariales, 2023)
      The present study’s aim is to design, construct and validate an instrument that allows for the measurement of the dimensions for short break tourist destination. The instrument was comprised of 29 items that were applied ...
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