Browsing by Author "Daponte, Gaspar Gracia"
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Consumer perceptions of B corporations, purpose-driven brands and cause-related marketing campaigns: Knowledge, acceptance and appreciation at the time of purchase
(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2020-12)For the Argentine case, studies that identify increasing implementation of three major CSR triple-impact strategies—B corporations, purpose-driven brands and marketing, and cause-related marketing—focus predominantly on ...Acceso abierto
