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Marcas globales: una breve revisión
(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2014)
Acceso abierto
La globalización de los mercados ha colocado a las marcas globales como actores centrales en los ámbitos económico, cultural y psicológico; la evidencia está en todas partes (Özsomer, Batra, Chattopadhyay & Hofstede, 2012). ...
Recovery satisfaction construct and construct-related: assessment measurement from item response theory
(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2019-12)
Acceso abierto
Researchers have explored the antecedents and consequences of recovery satisfaction by creating, improving or using scales. However, scales should be invariant among contexts and cultures. Using item response theory, a ...
Validation of a scale for the evaluation of the dimensions of short break tourist destination
(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2023)
Acceso abierto
The present study’s aim is to design, construct and validate an instrument that allows for the measurement of the dimensions for short break tourist destination. The instrument was comprised of 29 items that were applied ...
The teacher as a source of student inspiration: a qualitative study in a business school
(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2023)
Acceso abierto
Teachers are an important source of inspiration for their students. Although educational research considers inspiration to be an important motivational construct that generates positive results for students, the different ...