Browsing Revistas by Subject "Publicidad"
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Brand ambassador and customer patronage of FMCGs: mediating effect of advertisement believability
(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2021)The market for fast-moving consumer goods (FMCGs) in the Nigerian food and beverage industry has been inundated with a massive amount of promotional messages. These messages have resulted from intense competition and rivalry ...Acceso abierto -
Mercadeo social y consumo de micronutrientes en Bolivia: el caso de Vitaldía
(Universidad del Pacífico. Centro de Investigación, 2001-07)Social marketing means the designing and implementation of strategies aimed at promoting an idea or supporting a certain consumer behavior with philanthropic purposes. Ultimately, it seeks to fostering a consumer choice ...Acceso abierto
