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dc.contributor.authorSánchez García, José Carlos
dc.contributor.authorWard Mayens, Alexander
dc.contributor.authorVargas Morúa, Gioconda
dc.contributor.authorFlórez Daza, Jenny Linette
dc.contributor.authorHernández Sánchez, Brizeida
dc.creatorSánchez García, José Carlos
dc.creatorWard Mayens, Alexander
dc.creatorVargas Morúa, Gioconda
dc.creatorFlórez Daza, Jenny Linette
dc.creatorHernández Sánchez, Brizeida
dc.date.accessioned2018-06-04T20:42:04Z
dc.date.available2018-06-04T20:42:04Z
dc.date.issued2018
dc.identifier.urihttp://hdl.handle.net/11354/2013
dc.identifier.issn2078-9424
dc.identifier.citationSánchez García, J. C., Ward Mayens, A., Vargas Morúa, G., Flórez Daza, J. L., & Hernández Sánchez, B. (2018). How does cultural norms influence entrepreneurial intention? A cross cultural study. Journal of Business, 10(1), 52-69. doi 10.21678/jb.2018.877es_PE
dc.description.abstractEntrepreneurial Intention is commonly attributed to the interaction of cultural values and attitude; however, cultural values vary according to the context in which they are developed. The following study intends to show how Subjective Norms affect intentions of self-employment, as both, a direct factor and mediated through attitudinal values: Perceived Behavioral Control and Desirability, within a cross-cultural framework. A sample of 736 students from four different countries: Spain, Portugal, Mexico and India were used. Results yielded a direct relationship between Subjective Norm and Intention in all countries, except India. When mediated through attitude, the relation becomes stronger, even more when it’s through Desirability, except in Portugal, which the relationship is stronger directly through Social Norms. India does not show a relationship between Perceived Behavioral Control and Intention. Conclusions show that the influence of culture on intention, effectively, varies by context.es_PE
dc.formatapplication/pdf
dc.language.isoenges_PE
dc.publisherUniversidad del Pacífico. Centro de Investigaciónes_PE
dc.relationhttp://revistas.up.edu.pe/index.php/business/article/view/877/1056
dc.rightsinfo:eu-repo/semantics/openAccesses_PE
dc.rightsAtribución 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.es*
dc.sourceRepositorio de la Universidad del Pacífico - UPes_PE
dc.sourceUniversidad del Pacíficoes_PE
dc.subjectEmprendedores--Estudios interculturaleses_PE
dc.titleHow does cultural norms influence entrepreneurial intention? : a cross cultural studyes_PE
dc.typeinfo:eu-repo/semantics/articlees_PE
dc.typeinfo:eu-repo/semantics/publishedVersiones_PE
dc.identifier.doihttps://doi.org/10.21678/jb.2018.877
dc.publisher.countryPerú


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